GROWTH BY DESIGN

GROWTH BY DESIGN
Conversations with the Council featuring Ken Tuma, Managing Principal of Urban Design Studio
As Palm Beach County continues to evolve, the role of leaders like Ken Tuma becomes increasingly more vital. As Managing Principal of Urban Design Studio, Ken demonstrates how thoughtful planning and innovative strategies can create vibrant and sustainable communities. "Our work focuses on master planning, urban redevelopment, and securing government approvals, essentially shaping the built environment to balance smart growth with economic and community needs." He, alongside his wife Wendy, who leads the design side of the business, manages a team of thirty. Most have been with them for decades. "I lead by example and work alongside my team at every level, from changing lightbulbs in the office to presenting at public hearings. We don't go by job titles in our office because success comes from collaboration, not hierarchy. I believe being hands-on helps build a strong team culture and ensures everyone understands what it takes to run a project successfully. I emphasize the importance of managing client expectations because, at the end of the day, the client is the boss of the project, but our role is to guide them with our expertise and influence."
He shares that same insight with his colleagues on the Economic Council of Palm Beach County. "When I joined, many of the county's most influential leaders were involved, and I saw firsthand how policies, especially in planning and development, directly impacted the larger community. Given the work Urban Design Studio does, I knew I wanted to be part of that conversation, helping to shape policies that drive responsible growth and economic success for Palm Beach County." His membership also benefits his firm. "The Economic Council keeps me engaged with decision-makers who influence development and infrastructure policies. It's an opportunity to advocate for smart, well-planned growth while also staying ahead of shifts that impact our industry. Being involved means having a seat at the table when critical issues like housing, transportation, and business regulations are being discussed."
Ken believes those three issues are the most critical ones facing the county. "The cost of living is rising, and we need practical solutions to ensure that the people who work here can afford to live here. Growth is happening fast, and without solid infrastructure and mobility solutions, we'll start to see real challenges. We need to strike a balance between maintaining high standards for development and cutting unnecessary red tape that slows down progress." He believes that through collaboration, Palm Beach County will continue to thrive and grow." We have to take a well-rounded approach, making smart infrastructure investments, creating a business-friendly environment, and ensuring there's attainable housing for the workforce. Public-private partnerships will play a big role in this, and it's critical that we attract and retain top talent by fostering a high quality of life with good schools, transportation options, and opportunities for professional growth."
As for his professional journey, Ken learned the importance of hard work from his father's example. "My biggest mentor was my father. He had a sixth-grade education and was raised by a single mother who immigrated through Ellis Island. He lost his father at a young age, and despite the hardships, he worked as a truck driver to make sure his kids got the one thing, he never had the opportunity for an education. He also served this country, a commitment that was passed down to me. His work ethic and sense of responsibility shaped who I am today. If there's one thing I want people to hear, it's that the American Dream is alive and well. I'm proof of it."
That belief in the American Dream has fueled Ken's perseverance through both successes and failures. "At one point, I tried to start a construction company, which failed mainly due to a lack of capital. But it was a great experience, and I learned a lot. So, I'd tell my younger self, don't be afraid to fail. Every setback teaches you something valuable."
For Ken, the experience was not just a roadblock. It was a turning point that shaped his outlook and approach. Yet, the value of balancing ambition with personal well-being didn't fully resonate until he read Chris Crowley's book "Younger Next Year." "It really resonated with me. For so long, outside of our family, my entire focus has been on Urban Design Studio, but this book made me realize that I also need to start prioritizing myself. It's a reminder that longevity, both personally and professionally, comes from taking care of your health and staying active, not just in business but in life".
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